Indian real estate: Is it time to focus on women homebuyers?

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Indian real estate
03 Apr 2021
joerust
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Real Estate
Indian real estate: Is it time to focus on women homebuyers?

Women are a crucial part of society and they play a pivotal role in every industry and business, and Indian real estate is no exception. Still, it is a mere fact that marketing campaigns that revolve around women homebuyers are a handful. The fact can’t be denied that women are a crucial segment of homebuyers, here are going to cover some points to know why real estate is a little less focused on this segment.

This can come as surprise to many that women in real estate marketing campaigns are showcased in an oversimplified way, they are still viewed as merely a part of a family. In marketing ads, women can be found in the fancy kitchens or managing children as a homemaker.

Now, it’s time to take a look at some statistics-

real estate market

  • Women are now in the driving seat of the world economy. Globally, they control somewhere around $20 trillion in annual consumer spending, and this particular figure is likely to climb as high as $28 trillion in the next five years.
  • Over the course of 2019, an analysis of more than three million Instagram ad posts was taken into account, to know among others, the demographics of influencers. As per the findings, 84% of influencers creating sponsored posts on Instagram were women.
  • For as many as 62% of Indian women, real estate is the preferred asset class for investment. Also, at least 82% of women buy a home for end-use.
  • Over 70% of women respondents consider this to be an ideal time to buy a property.
  • At least 66% of women respondent home seekers will buy within affordable and mid-segment housing (less than Rs 90 lakh budget), a survey said.

Why developers refrain from women-centric marketing ads?

According to some experts in the real estate market, the problem lies in the mindset of developers, it’s not only the first-generation conservative developers but also the second-generation luxury developers who don’t want to risk the market disruption.

Why there is a need to convince builders and developers that women are the single and highly powerful segment of the housing market.  Women do not need or desire validation of their life’s choices from any specific brand, in fact, it is the brand that needs to be validated by their choices.

Home buying is such a family-driven affair!

 

Real State Indore

A little bit of change can be seen, but there is still a long way to go when it comes to thinking about women as homebuyers. South India can be seen focusing on women homebuyers, but North India is more men-driven though the campaigns are family-driven. As long as women’s home buying doesn’t reflect in numbers, the mindset is less likely to change.

Some important things to know:

  • Women play a key influencer or contributor, in 74% of real estate buying decisions.
  • Of this, 32% of buyers are single women, in the top eight cities.
  • The use of women in advertising has generally been to add glamour, instead of talking to this target audience.
  • As buying a home is perceived as a family affair, developers still ask questions why they need to talk to women, instead of how to talk to them.
Here are some reasons why investing in real estate is considered as of the safest investments! If you are planning to make an investment in real estate, get in touch with our professionals and they will help you make a wise decision
26 Mar 2021
joerust
0
274
Uncategorized
Some important questions to ask while buying a flat

When you decide to buy a flat, you already know you are going to make one of the biggest investments of your life. You are investing years of your savings and you should be making a wise purchase decision. So, if you have finally made a decision to buy a flat, there are a few important questions to ask from the builder/seller of the flat. Asking these questions is important so that you have a clear idea of documentation, possessions, quality of construction, and more.

Things to ask while buying a flat

Once you have finalized the location and visited the flat, asking these questions can make things easy.

Know the reason for selling

 

You must be wondering why do you need to know the reason for selling? What difference will it make? Well, knowing the reason can be beneficial for property buyers.. For instance, you are buying a flat from someone who wants to relocate and has very limited time, you can get a handsome discount on your purchase if you are good at negotiations.

Is there any available/upcoming offer?

Real estate, being a highly competitive industry, developers often come with exciting offers on flats, and you should also reap the benefits of any available or upcoming offers. Remember that festive seasons can help you get the best deals if there are any upcoming offers, and you can wait for a while, it will help you find the best deal.

Also read: Top 7 tips to make your home look bigger

How much the property price has increased or decreased in a certain time?

The value of a property can go both ways, though investing in real estate is mostly considered to be safe. Still, if you know about how much the value of your flat has increased or decreased in a period of let’s say 5 years, this will give you a good idea about the real estate market condition in that particular area.

What are the other things you get?

Real estate developers offer a wide variety of other facilities such as access to swimming pool and gym, club house, library and more. Know about all the other things that you are getting and this will help you know the right details about your purchase.

Questions about safety and security

Knowing about the safety and security in the building is a prime necessity. Is the building secure to live? Do you have security guards to secure you and your loved ones and your precious vehicle? Do you have fire alarms and emergency exists? Knowing all these details is very important while buying a flat.

Are there any additional/hidden charges?

After paying for everything that you are supposed to, if you will come to know that there are some additional charges or processing fees, it can be unacceptable as you didn’t know it before making a purchase. You can ask the developer about the hidden charges in a clear way and this will keep hassles away.

The bottom line

So, now when you know some important questions to ask while buying a flat, get these answers and you will be able to make a wise purchase decision.

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How to check construction quality
16 Mar 2021
Shaifali Sahu
0
249
Apartment
Some key tips to measure the construction quality of a project

Today’s real estate market is flooded with developers, the market has become stiffly competitive, both residential and commercial property are available at interesting prices. Real estate developers, on the other hand, work restlessly to promote their projects to sell their property, and everything sounds great on the surface. But, if you are buying a property (a home, a flat, or any other commercial property), you need to look well beyond the location, carpet area, and the number of rooms you are getting. An important thing that you need to ensure is that the construction quality meets the highest standards.

How to check the construction quality of a project?

Check out these steps!

Measure the quality and type of soil

How to check construction quality

Knowing the type of soil on which the building is constructed says a lot about the building. Soil type and quality differ from one place to the other, black cotton soil, clay-rich soil are some examples of soils that are never recommended for construction. These types of soils tend to shrink or expand due to moisture or water.

Before beginning any construction activity, a soil test is conducted and buyers have all the freedom to ask for a copy of the soil test from the developer.

Check the strength of concrete and wall thickness

How to check construction quality

The strength of concrete determines how much load a structure can take. Normally, developers are responsible to measure and maintain the quality of concrete, but sometimes it can be tricky to measure the quality of the mix. Some developers make use of ready-mix concrete and this can be a better alternative.

The width of the wall is another important element and this you can find mentioned in the layout agreement. Visit the construction site and check whether the same has been implemented in the construction.

Pro tip: Take your key and press against the wall, if you are able to make a hole in the wall with ease, it is a sign of low-quality material used in the construction. Tap with your knuckles and hear the kind of sound it makes to know about the hollowness of the wall.

Don’t forget to check the safety features

Safety comes first and there are some ways to check how safe a building is to live. Check the stairway, there should be sufficient space for two people to walk alongside, this much space is required in case of emergency. Know about the other safety measures implemented by the developer in the building, earthquake resistance, fire, and/or emergency exit- just to name a few.

How to check construction quality

Plaster and paint quality

Now, it’s time to take a look at the outer walls. If there are some visible cracks, you can question the quality of construction. Moreover, the paint on the wall should be appealing to the eyes, and it helps to improve the longevity of the walls. Every small detail matters when it comes to checking the construction quality.

Elevators

How to check construction quality

Improper installation and poor maintenance are the key reasons why elevator accidents take place, and there have been a few cases in which elevator accidents have proven to be life-threatening. If you are buying a flat and visiting a residential project, check for the elevator ratio. For a single tower, three elevators and one service lift are sufficient. In the case of high-rise buildings, also check the capacity of the elevator.

The ground floor…

Summing it up with the fact that there are many things that are needed to be taken into account while buying a property and construction quality is no exception. Check the construction quality following the above-mentioned points to ensure that the building is safe for you and your loved ones, and you can make a smart buying decision.

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Top 7 tips to make your home look bigger
12 Mar 2021
joerust
0
315
Apartment
Top 7 tips to make your home look bigger

You don’t always need thousands of square footage to make your home look beautiful and spacious. Small or big, a home is a home after all. There are a few things that make small spaces full of perks, they’re easy to decorate, and you can keep it clean and organized in almost no time!

That being said, the challenges of making a small home look bigger are oh-so-real. In a small living room that needs to accommodate a dining area and small bedrooms that are barely enough to fit a bed, cramming all your worldly possessions into a small home may not be an easy task.

So, how can you make your home look bigger?

The good news is, there are a few tips and tricks that can make the small-space living look and feel more spacious.

Explore the reflective qualities of white

Top 7 tips to make your home look bigger

White it out, and it’s a great start. Coloring your home white (or any shade of white) makes your home look airy and white, it makes your space look calm and serene. White color has amazing reflective qualities, it enhances the cloud-like effect allowing your eyes to travel up, and more importantly, it makes the selling seem higher. Even the most recognizable architects will suggest white for small spaces.

Open the walkways

Look for the accessories and furniture that are blocking the view into a room. Moving out such things from the walkway will open up space and make it look spacious. There are some open furniture options such as a low table, ottoman, an armless open chair that can make spaces look spacious. The more the floor you can see, the larger the room will look.

Multi-functional furniture and hidden storage

Top 7 tips to make your home look bigger

You need to be very smart and selective when it comes to furniture and storage spaces. Keeping the small space in mind, there is a wide range of multi-functional furniture and storage spaces that can work wonders to make your home look spacious. Check out the beds and sofa sets that can store and hide things that are unnecessarily occupying space in your home, once such things are stored properly and hidden, you’ll have more space in your home.

Use mirrors wisely

Using mirrors wisely can create a greater sense of openness. Mirrors reflect the light, reflect the view, and they trick the eyes perceive more space. If you are wondering whether mirrors can make a home (or room) look bigger, then the answer is a big YES! You can create a focal point and angle your mirror towards it and the eyes will get the illusion of depth.

Clean and arrange

Keeping your clean and organized is the best way to make your space open and inviting. Keep unwanted things out of sight will spark more joy and the same goes for your walls. Don’t titivate your home walls with plenty of pictures, use a single painting instead. Keep the floor as clean as possible while removing large rugs, this will give your home an open feel.

The bottom line

Making the small space look bigger is about thinking outside the box. Hope these tips will help you and you will be able to create openness in your living space.

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